DEPARTMENT OF MANAGEMENT STUDIES

SREE NARAYANA GURUKULAM COLLEGE OF ENGINEERING

TRAINING REPORT

 ON

PACKAGING, LABELLING, AND BRANDING OF THE PRODUCT

TRAINER: DR RAJESWARI R

DATE:10/10/2022

A collaborative initiative was undertaken between Aikaranadu Grama Panchayath and the Department of Management Studies, SNGCE College to provide training on Packaging, Labelling and Branding of the product for women entrepreneurs in Aikaranadu Grama Panchayath on 10/10/2022. Dr Rajeswari R, Assistant Professor of MBA, was the event’s lead organizer. The objective of the training was to equip the participants with the necessary knowledge and skills to effectively package, label, and brand their products for the market.

The training covered various topics such as the importance of packaging and labelling, types of packaging materials, packaging design and branding and legal requirements for labelling. The training session was attended by students, entrepreneurs, and local community members. The training was highly interactive, with participants actively engaging in discussions and hands-on activities.

Overall, the training on packaging, labelling, and branding was a great success, and the participants gained valuable knowledge and skills to help them effectively market their products and grow their businesses.